by Brenda Tassava | Nov 17, 2013 | Marketing
I think this Volvo Trucks commercial is amazing in so many ways. The execution of the details, in such a simple and elegant manner while leaving a memorable impression. Isn’t this what all marketing strives for? While small businesses like yours might not be...
by Brenda Tassava | Nov 17, 2013 | Leadership
Many people reach a point in their lives where they start to settle in. They’ve found a stable job, have a family, and maybe dabble with a few hobbies. They settle in to a routine of work, family, friends…..more work, family, friends….and so on. The...
by Brenda Tassava | Nov 12, 2013 | Leadership, Workplace Culture
In veterinary practices, and ultimately any workplace, we are all looking for the same thing: a harmonious work environment where we love what we do, working with people we respect, admire and enjoy being around. The larger our practices become, the more difficult...
by Brenda Tassava | Nov 8, 2013 | Mission, Workplace Culture
Bash and I have been working closely with veterinary practices on their Missions, Visions, Core Values and Strategic Goals and Plans. Our brainstorming led to the creation of this little animated short film, and we hope it demonstrates the power of a Mission in your...
by Brenda Tassava | Oct 8, 2013 | Marketing, Social Media
Everyone is talking about Google’s latest algorithm change, code named Hummingbird. This tiny little bird is out to change the way search works, so that it’s more in line with the way humans think and talk. “Will it work?”, I asked myself....
